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This Week's Quote
Do not anticipate trouble, or
worry about what may never
happen. Keep in the sunlight.
- Benjamin Franklin
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Ezine or E-Zine
Refers
to a newsletter or magazine delivered on
line, usually to e-mail opt-in subscribers.
Generally they are free and in addition to
providing information on any topic, are also
promotionally or advertising driven.
Because they are opt-in, the audience is
very targeted based. |
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 Spread
the Word!
The Tuesday Morning Click Tip Newsletter
always stresses the importance of content in
your web site. Search engines are
hungry for content and people are more
likely to discover your site as a result of
abundant text directly or indirectly
relevant to the nature of your site.
In addition to content, branding is also
most important. You must build on
branding yourself, your product or service,
and there are several ways and means to
successfully accomplish this.
If you consider why you personally find
yourself loyal to a particular brand, you
realize that the respective name has garnered
a significant level of trust, satisfaction
and confidence in your connection to that
brand or name. That's the same kind of regard
you want to build into your own business
product or service. One of many ways
to achieve this is to become a trusted
expert in your field. If people trust
you, they will trust what you are selling.
In your business, you want to portray a passion for what
you're doing. Take the time to fully
comprehend the in's and out's of your
product or service and be ready and willing
to offer suggestions,
ideas and knowledge related directly or
indirectly to your product. To coin
the old cliché, "think outside the box".
If you offer bookkeeping
services, any extended information like tax
tips, or suggested software applications and recommended
accounting methods will compliment your web
site. But the World Wide Web offers
countless venues in which you can publish
this information such as in the way of
articles, newsletters and ezines. Web
sites like EzineArticles.com and
ArticleAvenue.com form the tip of the
iceberg. These are sites that accept
your article submission and/or allow you to
make use of other articles which form
valuable content for your site. You
can find countless sites by searching the
web for article directories. By
launching yourself into article publishing
you are really introducing yourself to the
world of "Viral Marketing". If the
word itself, 'viral', seems to conjure up
negative connotations, the effects and
benefits are very positive. On Line
Viral Marketing is what Word of Mouth is off
line. The objective of viral marketing
is to create a strategy to entice on line
individuals to pass along your message.
And on line, the web is conducive for
tremendous exponential growth. Another
great advantage of publishing articles is
that the publishing web sites may notify
opt-in subscribers interested in your
content, when you have posted a new article.
Subscribers tend to receive e-mails with
direct links to your published work.
Next week we'll talk about how to organize
and prepare an effective article. For
now, we would stress how important it is to
ensure your article is credible, has
substance and should not be blatant in self
promotion. However your article can be
expected to have a Resource Box, in which
you can post your name, web site address,
and a promotional call to action line. |
